![Prada empowers next family generation and appoints Lorenzo Bertelli as head of digital communication | MDS Prada empowers next family generation and appoints Lorenzo Bertelli as head of digital communication | MDS](https://www.themds.com/files/prada/Prada-store-Panama-728.jpg)
Prada empowers next family generation and appoints Lorenzo Bertelli as head of digital communication | MDS
![Italian fashion designer Miuccia Prada and her husband Patrizio Bertelli, also Prada's chief executive, walk past a Prada logo during an investors launching presentation ahead of Prada's IPO in Hong Kong June Italian fashion designer Miuccia Prada and her husband Patrizio Bertelli, also Prada's chief executive, walk past a Prada logo during an investors launching presentation ahead of Prada's IPO in Hong Kong June](https://c8.alamy.com/comp/2E60JBH/italian-fashion-designer-miuccia-prada-and-her-husband-patrizio-bertelli-also-pradas-chief-executive-walk-past-a-prada-logo-during-an-investors-launching-presentation-ahead-of-pradas-ipo-in-hong-kong-june-7-2011-italian-fashion-house-prada-is-pricing-its-initial-public-offering-in-hong-kong-to-raise-up-to-26-billion-and-give-the-maker-of-luxury-bags-and-miu-miu-dresses-a-higher-valuation-than-its-european-peers-reutersbobby-yip-china-tags-fashion-business-2E60JBH.jpg)
Italian fashion designer Miuccia Prada and her husband Patrizio Bertelli, also Prada's chief executive, walk past a Prada logo during an investors launching presentation ahead of Prada's IPO in Hong Kong June
![Patrizio Bertelli, CEO of Prada, dining with his wife in the centre of Milan, Italy. Featuring: Patrizio Bertelli Where: Milan, Lombardy, Italy When: 30 Apr 2019 Credit: IPA/WENN.com **Only available for publication Patrizio Bertelli, CEO of Prada, dining with his wife in the centre of Milan, Italy. Featuring: Patrizio Bertelli Where: Milan, Lombardy, Italy When: 30 Apr 2019 Credit: IPA/WENN.com **Only available for publication](https://c8.alamy.com/comp/TBCNNK/patrizio-bertelli-ceo-of-prada-dining-with-his-wife-in-the-centre-of-milan-italy-featuring-patrizio-bertelli-where-milan-lombardy-italy-when-30-apr-2019-credit-ipawenncom-only-available-for-publication-in-uk-usa-germany-austria-switzerland-TBCNNK.jpg)
Patrizio Bertelli, CEO of Prada, dining with his wife in the centre of Milan, Italy. Featuring: Patrizio Bertelli Where: Milan, Lombardy, Italy When: 30 Apr 2019 Credit: IPA/WENN.com **Only available for publication
![Prada empowers next family generation and appoints Lorenzo Bertelli as head of digital communication | MDS Prada empowers next family generation and appoints Lorenzo Bertelli as head of digital communication | MDS](https://www.themds.com/files/prada/prada-lorenzo-bertelli-948.jpg)